For Claro Verão’s digital campaign, we decided to shake things up. We used an unusual idea — bringing to life an inflatable flamingo float featured in the main offline video as just a prop. We gave it the spotlight, turning it into a clever, charismatic character that stole the show.
Awareness 15'' - Celebrities (Anitta, Fernanda Gentil e Paulo Vieira)
Conversion 6'' - BumperADs (Bundle)
Passo a passo (Step by Step) - Social Media
Client: Claro Brasil
Agency: ID\TBWA
ECD: Sthefan Ko
Creative Director: Guga Diehl, Lucio Caramori
Art Direction: André Birches
Copywriting: Murilo Dada
Motion/Editing: Kauê Gomes
Jan / 23