In the Claro Prezão campaign, we used the theme of "voice messages" as the main storytelling thread. The videos have it all: Anitta speaking in Spanish, talking at 2x speed, and even chatting with TikTok's text-to-speech voice.
Anitta - 2x speed
Anitta - Text-to-speech
Client: Claro Brasil
Agency: ID\TBWA
ECD: Sthefan Ko
Creative Director: Marcus Mesquita / Erich Moreira
Art Direction: André Birches / Susana Maria
Copywriting: Renan Zanatta / Gabriela Camargo
Motion/Editing: Kauê Gomes / Bruna Elizabeth
Feb / 21