For some people, the lack of engine noise in electric cars feels like a downside — but not for Audi. To flip that perspective and highlight what makes the Audi Q8 e-tron so unique, we turned to a favorite in the content world: ASMR. A synesthetic experience of what it’s like to be inside an e-tron model.
Video 16x9 - 15''
Video 9x16 - 30''
Client: Audi
Agency: ID\TBWA
ECD: Sthefan Ko
Creative Director: Guga Diehl
Art Direction: André Birches
Copywriting: Murilo Dada
Motion/Editing: Kauê Gomes
Videomaking: Sposito Studio
Jul / 23